Working with small- to mid-size entrepreneurial businesses to evolve their brands is fulfilling work. One such client is Banta Asset Management, a boutique wealth management firm in Newport Beach. Their brand is built around independence: independence from big investment firms and their proprietary products, and the freedom to always do what’s in the best interests of the client.
Banta doesn’t look, act, or invest like the big banks and investment houses that have let people down. They have charted their own independent and objective course, focused on integrity. They’ve launched their own investment fund, which is performing well, and they’ve endowed a chair in business ethics at the University of Redlands. No small accomplishment for an independent wealth management firm in the current economic climate.
The guys at Banta are blessed with good values and good humor, a great combination of qualities that has been tested over the last couple of years. To their credit, they stayed true to their values. The reward has been less downside than most firms and continued loyalty from clients. What a great example for how to succeed in financial services, compared to firms who did what was expedient, and not what was right.