Stay True to Your Brand

This simple, copy-only video has a wonderful “ah-ha” moment and makes the point that if we think the book publishing industry is doomed we’ve got our audience wrong. It’s also a relevant comment about the value of research and the determination it takes to turn negative into positive, applicable to any industry these days, from mortgages to bricks-and-mortar education. Make sure to watch it all the way to the end. Enjoy…and stay positive.